pinterest marketing

5 Pinterest fact that Matter to the marketer in 2023

 1. Pinterest is the 15th largest social network 

In terms of global active druggies, Pinterest ranks as the 14th largest platform in the world as of January 2023. The platform beats Twitter, Reddit, and Quora, but ranks below social networks like Facebook, Instagram, TikTok, and Snapchat.Source Hootsuite 2022 Digital Trend Report.

2. The platform now has 445 million yearly active druggies

In September 2022, Pinterest reported 445 million yearly active druggies – up by 2 million druggies from the former quarter. This is a slight decline from the platform’s high point in March of 2021, where they endured 478 million MAUs worldwide.

Over the last three times, the company has seen global stoner growth increase at an 11-emulsion periodic growth rate( CAGR).

3. Pinterest’s yearly global stoner numbers increased by 5 in 2022

Pinterest’s Q2 2022 Shareholder Report shows that the platform’s average MAUs in theU.S. and Canada fell to 92 million, a drop of 8 times over time( YoY) compared to 100 million in the same period of the former time. Overall global MAUs declined 5, with a 4 drop in European MAUs, and a 3 decline in the rest of the world, compared to the same period last time.

Pinterest attributes these declines to several factors, including lower business from the hunt( driven by Google’s algorithm updates in November 2021) and the impact of competition for the share of time spent from videotape-centric platforms, particularly in aged requests. As well, they cite the impact of the epidemic decompress as a contributing factor, especially outside the USA.

4. Pinterest’s total profit increased by 8 in Q3 2022

Pinterest’s profit also grew 8 YoY in 2022, for an aggregate of$ 685 million. In the last three times, the company reports a profit increase of 35 CAGR. Pinterest says it expects profit to continue growing into Q4.
Pinterest CEO Bill Ready said this in the company’s third-quarter earnings report “ Despite the grueling macro terrain, we're delivering performance and a distinct value proposition to advertisers, reaching druggies across the full channel. Through a clear focus on adding engagement that delights our druggies, we're heightening our monetization per stoner, and structure substantiated and applicable gests that go from alleviation and intent to action. ”

5. Pinterest’s overall pool is 51 women

As of April 19, 2022, 51 of Pinterest’s pool tone- identifies as womanish. This is over from 49 ’ in 2020 and 47 in 2019. This is part of the company’s diversity and additional sweats after coming under fire for gender and race demarcation in 2020. In June of that time, an independent Special Committee was established to review the company’s plant culture. The commission’s recommendations were published in December 2020.

In response, Pinterest committed to adding women in leadership to 36 by 2025. In H1 of 2022, they met that thing. The company has also made several recent movables of women of color to its board of directors, administrative platoon, and other leadership posts.

Article Source: https://blog.hootsuite.com/pinterest-statistics-for-business/