Digital marketing

 What Is Digital Marketing?

The term digital marketing refers to the use of digital channels to request products and services in order to reach consumers. This type of marketing involves the use of websites, mobile bias, social media, search machines, and other analogous channels. Digital marketing came popular with the arrival of the internet in the 1990s.

Digital marketing involves some of the same principles as traditional marketing and is frequently considered a new way for companies to approach consumers and understand their tastes. Companies frequently combine traditional and digital marketing ways in their strategies. But it comes with its own set of challenges, including implicit bias.

Source: www.investopedia.com